Chukchansi Gold Resort & Casino Embraces Mobile Solutions

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On Tuesday, Scientific Games Corporation announced a new opportunity involving Chukchansi Gold Resort & Casino in Coursegold, California.

The facility, we’re told, has awarded Scientific Games a contract to provide its Promotional Kiosk solution as well as its mobile business-to-business SG Universe solution to “drive player engagement at the casino resort located between Fresno and the southern entrance to Yosemite National Park.”

From Tuesday’s official announcement:

Chukchansi, which has been a Scientific Games systems customer since it opened in 2003, is augmenting its full suite of systems technology with Promotional Kiosk, a fully customizable solution that offers new and exciting ways to reward casino patrons and empower them with self-service access to their rewards club account.

“Scientific Games has been a terrific partner to Chukchansi, and we’re confident that Promotional Kiosk will streamline customer service and give us another marketing channel, while SG Universe will allow us to reach players at home, in the casino, and on-the-move, changing the customer experience and giving us a 360-degree view of our patrons through Core Systems Integration,” Chukchansi Director of Marketing Deann Kamalani tells us. “This is a big and exciting step for us.”

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