As esports continues its rapid growth, the commercial gambling industry is becoming more interested to learn how to effectively embrace and engage esports companies and fans.
Answering that question is the central aim of “Esports & Casino Resorts,” a two-day event produced by Narus Advisors that will connect stakeholders from the commercial gambling and esports industries.
MGW learned this week that “Esports & Casino Resorts” will take place on October 25-26, 2016 at the SLS Casino and Resort in Las Vegas.
“The relationship between esports and casinos is at a tipping point,” said Chris Grove, partner at Narus Advisors.
According to soon-to-be released research from Narus Advisors and Eilers & Krejcik Gaming, nearly 54 percent of gaming industry respondents believe that Las Vegas casinos hosting esports events will be “effective” to “incredibly effective” in getting fans to engage with casino brands, a provided news release from event organizers reads.
Additionally, 81 percent believe that regional casinos should explore holding esports events.
“Our research leaves little doubt that casino executives appreciate the significance of esports, but are less clear on the optimal entry points into esports for their companies,” said Grove. “Our goal at Esports & Casino Resorts is to provide the gambling industry with a practical framework for identifying and evaluating those entry points today.”
To learn more and to register for “Esports & Casino Resorts,” click here.
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