The producers of the upcoming Global Gaming Expo (G2E) in Las Vegas are planning to stage their own vision of an “integrated resort.”
What’s an integrated resort? To put it in the most simplistic terms, it’s a resort that offers a whole lot more than gaming opportunities.
“Integrated resorts — a term that Las Vegas Sands Corp. Chairman Sheldon Adelson says he coined — covers hotel-casino projects in which gaming is an element but not the entire focus,” notes the Las Vegas Review-Journal. “Integrated resorts include attractions ranging from unique food and beverage concepts to retail, convention space, entertainment options, and even theme parks.”
Luring the casino aficionados who bring spouses, kids, friends and other … non-gambling types along? Could be.
That’s why 20,000 square feet of the planned 294,000 square-foot trade show floor inside the Sands Expo and Convention Center will be dedicated to the Integrated Resort Experience at this year’s expo.
“Designed like a casino floor and built around a working center bar, the area will include vendor spaces for businesses that provide hotel room amenities, food and beverage offerings, entertainment — including nightclubs, convention and meetings components, and spa and fitness facilities. Casino attractions will be displayed,” reports the Review-Journal.
The section will also reportedly feature 125 booths to replace the G2E food and beverage expo, which will be integrated into the newly configured area. The trade show is also slated to include both Internet gaming companies and social gaming companies.
“The idea is to create a more visual element that helps bring into perspective what properties are doing,” American Gaming Association Chief Operating Officer Ron Rosenbaum said. “This not only brings together what the modern casino is doing today, but for the next three to seven years.”
G2E is traditionally the gaming industry’s largest conference and trade show. This year’s event is scheduled for September 28 through October 1. Last year’s closed-to-the-public show attracted 26,000 attendees. More than 30,000 are expected to attend this year.