Ahead of the weekend, GameAccount Network — a developer and supplier of enterprise-level B2B internet gaming software, services and online gaming content in the United States — announced
its rebranding.
According to a provided statement, the company is touting the “evolution of it corporate brand” to ‘GAN’ effective as of this writing.
The evolution from GameAccount Network to GAN is consistent with the Company’s established position as a cutting-edge Internet gaming technology business.
Dermot Smurfit, Chief Executive Officer of GAN, says that “GAN has been our adopted acronym in the United States for years.”
“Effective immediately we become GAN as a Company and from G2E later this month we will also become GAN.com,” Smurfit adds. “The three-letter domain name GAN.com better-reflects our corporate identity as a highly specialist B2B Internet gaming technology company which is uniquely focused on bringing land-based casinos online and supporting them in the competitive online operating environment with a wide range of support services. The GAN brand is already a valuable asset and will become increasingly important over time as we continue to expand our market share in the United States and other selected land-based casino markets worldwide.”
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