The gaming industry’s biggest marketers have apparently been remarkably prudent with their use of SMS and other mobile marketing tactics in 2013.
Whether this reticence is due to concerns over compliance issues or simply a general reluctance to more aggressively bring their marketing into the digital age, most casino regulars simply aren’t complaining about too many promotional SMS messages.
This revelation is just one tidbit coming to light this week amidst a flood of news regarding the explosion of mobile marketing and, regrettably, SMS spam across the U.S.
Mobile security company AdaptiveMobile recently explored the growth of SMS traffic across the United States, an exercise that also revealed where the largest concentrations of SMS spam are located.
Las Vegas and Atlantic City were not two of the hot spots. Chicago, Illinois and Dallas, Texas, however, were the locations with the highest recorded incidents of SMS spam.
“This high-level view of all SMS spam across the United States for September and October is a powerful means in identifying the people most targeted by the messages as well as the areas generating the most amount of SMS spam,” says Cathal McDaid, Head of Security Operations at AdaptiveMobile.
“We now know that where you live in the United States can determine how much SMS spam you can expect to receive each year,” McDaid adds. “Having this level of detail will allow mobile operators to better combat the threat. In addition the visualizations give a stunning, unique view of both how mobile spam is sent and how mobile spam is evolving.”