Late last week, Greentube – a platform and game developer for internet connected devices – announced the launch of something on which mGamingWatch was briefed at length on Tuesday.
Greentube is rolling out their turnkey private label social casino marketing platform called Greentube Pro.
“Designed to enhance player retention and boost new player acquisition for land-based casinos, Greentube Pro integrates proven loyalty strategies with the mass appeal of online and mobile play into a custom branded experience,” reads a provided statement.
Based on what we’ve learned, the platform is fully customizable, allowing land-based casinos to choose from Greentube’s parent company’s vast library of well-known games.
Players experience the casinos brand anywhere they may be and on any internet-enabled device they prefer.
Greentube Pro was designed to engage with players after they leave the casino floor. Players are offered incentives to earn reward points by playing games on their computers, tablets and smart phones. They can then exchange points for various rewards including complimentary meals, hotel stays, tickets to events and more.
Not surprisingly, Greentube is on hand this week at NIGA’s Experience Indian Gaming Tradeshow and Convention.
“Our goal was to build a social gaming platform that is completely casino-focused,” explains Gabriel Cianchetto, President of market development for Greentube North America. “Greentube Pro is designed so that casino marketers will feel comfortable launching an online version of their properties and we’ve designed Greentube Pro with all the features they are looking for. We look forward to long-term and mutually beneficial relationships with all of our land-based casino clients.”
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