From SMS and email campaigns to the slot machines on the casino floors, Halloween is – understandably – the marketing theme of the month of October.
This week, International Game Technology (IGT), for example, announced the arrival of the Ghostbusters Video Slots on Peru’s major casino floors.
Featuring Slimer, the world’s most notable green ghoul, this wickedly amusing game captivates players on the 55″ Center Stage Duo and features memorable scenes from the blockbuster movie.
“IGT creates unforgettable play experiences and world-class entertainment for players across the globe and we are excited to bring Ghostbusters Video Slots to the Peruvian market,” said Sabby Gill, IGT Vice President of International Sales. “IGT’s leadership in designing games based upon globally recognized and loved licensed brands brings new levels of excitement and differentiation to casino floors.”
In the U.S., casinos from Las Vegas to Atlantic City are similarly getting into the spooky spirit of Halloween for their marketing and gaming experiences. And with good reason. Just as consumers spent approximately $5 billion annually on Halloween in the retail space, the gaming industry’s financial benefits of well-run Halloween-themed marketing campaigns are just as staggering.
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