ThreatMetrix, a provider of context-based security and fraud prevention solutions, is jumping head-first into the online gaming market.
And given the escalating industry threats and gamer concerns that continue to impede the growth of online and mobile casino gaming, the firm’s entrance comes at an opportune time.
The company’s announcement this week confirms that ThreatMetrix recently became a registered vendor with the New Jersey Division of Gaming Enforcement, enabling the provider to conduct business with casinos in Atlantic City.
Internet gambling is expected to garner up to $300 million for New Jersey casinos and $45 million in tax revenue by the end of its first year. In addition, total worth of the U.S. online gambling industry is projected to reach $9 billion in the next five years if large states such as California pass legislation to allow it. While online gambling was just legalized in New Jersey in November 2013, eight states currently have legislation pending that will permit it and several other states are considering lifting their bans.
“ThreatMetrix is uniquely positioned to serve the online gaming market by providing frictionless context-based authentication to protect against cybercrime risks both online and via mobile devices,” said Andy Swett, director of business development for ThreatMetrix. “Our solution enables Atlantic City casinos to provide a safe, reliable outlet for online gaming while offering an unmatched customer experience free of inconvenient authentication barriers.”
“The key to making online gaming successful in the U.S. is an effective security platform and anonymized global sharing of threat intelligence through a trusted identity network,” Swett concludes. “While it’s essential to protect the personal data of online gamers, if the customer experience is arduous due to time consuming authentication techniques, the industry will turn gamers away and fail to thrive.”
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