Here are some of the top stories in mobile and online gaming that we’ve been monitoring in recent days.
The importance of effective digital, mobile and even traditional marketing tactics will be evident from start to finish this year in states where online gambling has been authorized. Because in the absence of masterful marketing in New Jersey, Nevada, and Delaware, the earnings opportunities apparent in this young industry may not be realized.
With some casinos quickly hopping aboard the online gambling bandwagon, others are asking investors not to be so hasty when it comes to throwing around their money. While many online versions of leading casinos will help rake in some new profits, this arrangement could still very well damage the bottom line for myriad gaming companies and casinos over the long run.
On Tuesday, mobileStorm – a 15-year veteran provider of mobile and email marketing services and technology across diverse industries spanning gaming to healthcare – published its newest whitepaper. For newcomers to the SMS arena, A Guide to SMS Short Code Management for Enterprise Level Businesses provides a comprehensive overview of the integral considerations that must be made when deciding whether a shared short code or a dedicated code is preferable for a given mobile strategy.
As mGamingWatch first reported in November, one major issue that seems to be standing in the way of states that are legalizing online gambling is that banks are either severely or completely restricting the transactions that are made through gambling sites.
The Virgin Group is preparing to open its new online gambling site in New Jersey this week. Despite ample concern about how quickly the online gambling market in New Jersey would grow, more than 150,000 Internet gambling accounts were created in the Garden State in less than eight weeks.
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