Here’s What Happened in Mobile Gaming, Casino Marketing This Week

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Here’s What Happened in Mobile Gaming, Casino Marketing This WeekHere are some of the top stories in mobile and online gaming that we’ve been monitoring in recent days.

With the advent of mobile marketing, the casino industry has been dealt a winning hand. But for the casinos that fail to capitalize, they’ll be left to helplessly watch as their players are successfully courted by casinos that have already embraced mobile marketing.

If you’ve been following the recent headlines in the world of online gambling, you may have whiplash from the seemingly contradictory stories emerging about casino mogul Steve Wynn’s approach to online and mobile real money gambling.

Last October, Zynga officially withdrew its gambling license application in Nevada, a move which reinforced the company’s recent shift away from real-money gambling.

Last month, the Philadelphia 76ers of the NBA and the New Jersey Devils of the NHL became the first major U.S.-based professional teams to sign a sponsorship deal with an online gambling company.

The Italian market is warming quickly to the advent of real-money online and mobile gambling. Despite recent controversies inside of the boot-shaped nation pertinent to everything from sports betting to digital gambling of any variety, companies like Gibraltar-based online gaming operator 32Red are making major moves inside of the Italian market.

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