Here are some of the top stories in mobile and online gaming that we’ve been monitoring in recent days.
Annual wagers on mobile casinos and online poker platforms will consistently reach new heights through 2018, projects Juniper Research. A new report from the research giants finds that annual wagers via mobile handsets and tablets on casino-type gambling and poker games are expected to reach $62 billion globally by 2018, which is a sixfold increase on the $10 billion wagered in 2013.
Online gambling may be off to a decent start in New Jersey, but the first three months of legalized gameplay haven’t been without their fair share of hitches. In the future, however, mobile technology may be the key to accelerating the growth of this nascent market.
The team at Betfair – a new and legal online casino in New Jersey – reached out to mGamingWatch today with some very interesting survey data on where NJ adults have played games on their smartphones. We were warned that the results may shock us. And they did just that.
Caesars Interactive Entertainment has confirmed its acquisition of social gaming company Pacific Interactive. Moving deeper into the mobile arena, Caesars has opened up a world of opportunity through the purchase of Pacific Interactive, the maker of House of Fun social and mobile casino style games.
According to a new published report from Martin R. Baird, a casino consultant and chief executive officer of Robinson & Associates, the modern importance of casino SEO in casino marketing is called into question. For years, gaming properties have been pushed to do casino SEO and pay-per-click advertising to drive traffic to their website, Baird explains. In 2014, that is a “catastrophic mistake.”
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