MGW learned Tuesday that International Game Technology PLC — or IGT — has exciting news with regard to MGM Resorts.
MGM, we’re told, is slated to install IGT’s Cardless Connect technology to provide players with new loyalty card and transaction capabilities through mobile devices.
The initial deployment is targeted for MGM Grand Detroit later this year.
So how does it work?
Cardless Connect is an integrated technology that can be embedded into a casino mobile app to enable players to use their smart phones in lieu of the physical casino loyalty card.
Instead of inserting a card into a card reader, players simply tap their smart phones on the electronic game machine to begin play. The technology also enables cashless gaming and transfers between a player’s digital wallet and electronic gaming machines.
“IGT Cardless Connect technology provides a breakthrough in our ability to connect with our guests. By enabling our carded players to use a smart phone to connect to a game, we’re enhancing entertainment and convenience while ensuring that players don’t have to carry or use a loyalty card to benefit from all that M life has to offer,” said Lili Tomovich, MGM Resorts Chief Experience Officer. “We look forward to the test rollout of Cardless Connect technology at MGM Grand Detroit this year.”