IGT to Spotlight ‘Culturally Enriched Game Content’ at G2E Asia

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????????????????????The industry veterans at IGT, a well-respected casino gaming entertainment company, are on their way to the Global Gaming Expo (G2E) Asia in Macau.

The company will present its “unparalleled global strength and local focus” at G2E Asia beginning tomorrow, according to a statement provided to mGamingWatch.

So what is IGT up to? Here’s what we know.

In addition to revealing new products created specifically to appeal to players in the region, IGT will demonstrate “robust systems offerings” that highlight unique player engagement and floor optimization capabilities for casinos in Asia and beyond.

“IGT has utilized extensive market research to formulate game themes that resonate with players in the Asian region, and we’re driving excitement and engagement with regionally attuned art, game concepts and math models,” explains Eric Tom, IGT Executive Vice President of Global Sales.

“Our systems,” he continues, “provide another area where we excel, enabling dynamic floor management and enhanced player connections like nobody else can.  With our strong global footprint and clearly differentiated product offerings, IGT is uniquely positioned to win in the growing Asian market.”

Stay with mGamingWatch this week for more news and insight out of G2E Asia.

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