IGT, Station Casinos Team Up to Boost ‘On Device’ Marketing

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IGT Setting High Standards in The World of iGamingMGW learned this week that International Game Technology (IGT) has struck a deal with Station Casinos LLC to enhance Station Casinos’ IGT Advantage casino management systems.

The enhancements in question, we’re told, will include state-of-the-art gaming systems solutions and applications that will allow for “on device” marketing, bonusing and guest communication on over 19,000 slot machines located across its nineteen properties in Las Vegas, Nevada.

The comprehensive systems enhancement includes IGT’s Universal Game Adaptor (UGA) and will permit Station Casinos to offer a premium guest experience that includes real-time customized promotions and incentives through the IGT Service Window.

“This enterprise-wide deployment of IGT UGA and systems solutions at Station Casinos marks a significant milestone in our continued focus on providing the gaming industry’s most advanced casino management systems,” said Nick Khin, IGT Senior Vice President of Sales, North America Gaming & Interactive. “As Station Casinos continues to provide best-in-class entertainment offerings, we are pleased to have been selected to deliver innovative gaming systems solutions that will allow them to significantly enhance their overall guest experience.”

To learn more about IGT, click here.

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