On Monday, Inuvo, Inc. — an advertising technology and digital publishing company — announced the launch of “MYAP10”, an enterprise-ready, white-labeled and customizable marketing management platform for merchants.
According to details shared with MGW, MYAP enables e-commerce retailers to partner with publishers, receiving promotional activity from those publishers in exchange for compensation.
“Already supporting clients like MGM, Treasure Island, BH Photo and others who collectively generate millions of dollars in sales monthly through the platform, the core technology has recently been rebuilt to support modern day marketing needs,” the company said Monday.
Inuvo tells us that this SAAS platform gives Inuvo direct merchant clients the technology necessary to deploy and manage sophisticated performance marketing relationships with their digital partners, “allowing both the ability to adapt to performance trends in real-time.”
“Technology and markets change quickly,” says Todd Farmer, Inuvo’s Vice President of Affiliate Marketing Solutions. “Inuvo’s experience working with publishers exposed a need in the marketplace on behalf of a growing cadre of sophisticated merchants looking for a technology solution that would provide direct management of the digital publishers with whom they do business. MYAP10 addresses those needs as evidenced by our recent signing of the Stratosphere Casino, Hotel and Tower in Las Vegas.”