iSoftBet Finalizes Deal with Pragmatic Play

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iSoftBet, a London-based online and mobile casino games provider, announced on Thursday its latest gaming content partnership.

This time, the company is in business with Pragmatic Play, a Malta-based games developer.

“Under the new partnership, iSoftBet Game Aggregation Platform (GAP) will take Pragmatic Play’s entire online gaming suite, including original and branded slots along with the table games,” reads a statement emailed to MGW.

iSoftBet GAP boasts a vast library of third-party games from more than 20 software providers and offers operators what it calls a diversified and robust portfolio that can be used with a single, seamless integration.

“We are always looking to enhance our product offering, and the addition of Pragmatic Play’s content is particularly great news for our customers,” says Michael Probert, iSoftBet’s Head of Business Development. “Pragmatic’s slots are famous for being innovative and popular in the industry, and it is a pleasure to partner with a company which shares our values of creating the very best experience for customers.”

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