mGamingWatch learned Tuesday that iSoftBet, a London-based online and mobile casino software provider, has secured a strategic partnership with Pariplay Ltd., a gaming technology company serving iGaming operators, land-based casinos and iLotteries.
Per the new agreement to which MGW was privy, iSoftBet and Pariplay will distribute each other’s content through their content aggregator networks, Game Aggregation Platform (GAP) and FUSION respectively.
iSoftBet’s entire selection of online and mobile casino games will be available to operators integrated with Pariplay’s FUSION network.
iSoftBet, if you’re not familiar, is known for creating innovative games and has developed a wide range of cutting-edge original slots.
“Our content partnership with iSoftBet will extend the reach of our own portfolio of games into new European and international markets,” says Adrian Bailey, General Manager at Pariplay Ltd. “At the same time, iSoftBet’s content, which includes many state-of-the-art branded games and an important focus on mobile gaming, will expand and diversify our own FUSION content network.”
Michael Probert, Head of Business Development at iSoftBet, says that he is pleased to be a strategic content partner with Pariplay and looks forward to “showcasing our best-performing games to the industry with this integration.”
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