Krux, an independent data management platform (DMP), is hosting this week more than 400 leaders from more than 300 companies at Data Matters 2016.
With the Krux crew calling it the industry’s premier data summit, the event is now underway and wraps up tomorrow at the Aria Resort & Casino.
All told, the conference is drawing attendees from five continents and from every corner of media, marketing, and technology landscape.
A broad array of casino and gaming marketers, as well as marketers across a vast spectrum of industries are gaining powerful insights this week to make their marketing efforts more effective.
MGW will post a follow up and recap of the event after its conclusion Wednesday.
“Krux is proud to serve as host to this amazing group of leaders, more than double the assemblage we hosted in 2015,” says Jon Suarez-Davis, Krux’s chief marketing and strategy officer. “Last year, we explored the path to people data activation. This year, we come together to explore the where that path is leading us. During our three days together, we will expose new models for collaboration, new approaches to consumer engagement, and new ways to deliver more valuable experiences to the people we care most about.”