Leading UK Online Gaming Operator Takes Aim at New Jersey

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Leading UK Online Gaming Operator Takes Aim at New JerseyAs mGamingWatch reported earlier today, Trump Plaza announced Wednesday that it is partnering with British company Betfair to make the most of its gamble on Internet gambling.

As it turns out, Betfair is just getting warmed up in the Garden State.

One of the UK’s largest online betting and gaming operators, Betfair now has over 4 million registered customers. With some muscle behind its motion, the company has just launched LetsPlayNJ.com to raise awareness of New Jersey’s plan to introduce legal and licensed online casino and poker products for the first time on November 26th.

Prospective customers can now go to LetsPlayNJ.com to check out more info about Betfair’s developments ahead of the State officially opening its market.

“LetsPlayNJ.com is a great way to build awareness about Betfair in New Jersey. We’re going to use it to give customers a taste of the Betfair experience that they will enjoy when we are permitted to launch our online casino,” says Paul La Fontaine, managing director of Gaming at Betfair. “New Jersey is leading the way by launching online gaming and creating a new economy. Betfair brings more than a decade of online experience and through our platform will be pleased to enable play anywhere, anytime through web and mobile devices.”

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