Longtime Director of Casino Database Comes to Gremillion & Pou Integrated Marketing

765 0
765 0

mGamingWatch learned Thursday that Gremillion & Pou Integrated Marketing is welcoming Eric Enkey to its casino marketing team as Senior Database Specialist.

We’re told that Enkey has 16 years of casino industry experience.

He worked in the Shreveport – Bossier City casino market before joining The Fine Point Group, where he was the Director of Database for the past four years, a media announcement explains.

“I’m excited to become a part of the Gremillion & Pou casino marketing team, at a time when they are implementing their new Scorpio software system”, says Enkey. “Scorpio will finally define the casino industry’s biggest enigma of ‘incremental revenue.’”

Scorpio, if you’re not familiar, is a proprietary software that integrates customer data platforms like gaming, hotel, entertainment, food & beverage, email and media systems.

“By using Scorpio, our casino clients have seen an impressive revenue increase, while at the same time reducing the amount of its customer reinvestment”, said Jeffrey Romph, Vice President of Gremillion & Pou Integrated Marketing. “We believe Scorpio will become the premier casino database tool – embraced by both the Marketing Department, and most surprisingly, the Finance Department.”

In this article

Join the Conversation