Marketing Muscle of Online Gaming Boosts Business at Foxwoods

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Marketing Muscle of Online Gaming Sites Boosts Business at FoxwoodsReal money online gambling hasn’t yet arrived in the state of Connecticut, but that prospect is on the minds of many today in the Nutmeg State.

Online versions of popular games available at the Foxwoods Resort Casino are believed to be responsible for augmented interest in the property and a spike in foot traffic.

According to a new report from the AP, locals can now play “nearly every game” and buy credits that accrue reward points that can be redeemed for merchandise and hotel stays.

Although gamers can’t play for real money, the chance to win “rewards” has been a boon for business at Foxwoods.

While prospects for changes to the law remain uncertain, the casinos have found the sites offer value as marketing tools for the giant resorts, sources of market data through user registrations and, at least in the case of Foxwoods, revenue through credit purchases.

“What we’re finding is that it’s actually a useful tool for building a database, getting our brand out there and connecting people to the property,” explains Rodney Butler, chairman of the Mashantucket Pequot Tribal Nation, the parent company of Foxwoods.

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