Matcherino, an eSports engagement platform, announced ahead of the weekend that it has secured $1.25 million in funding led by Madrona Venture Group with participation from Vulcan Capital and angels.
Matcherino is building a platform that promotes streamers “while giving fans the ability to discover and fund matches they want to see.”
eSports, or competitive video gaming, has an audience size of 200 million viewers and is expected to grow to 335 million by 2017.
“The average fan spends more than 20 hours a week watching streamers play and interact with their fan base,” a statement provided to mGamingWatch reads.
Matcherino was founded by a team of avid gamers led by CEO Grant Farwell and CTO Mario Gutierrez.
“eSports is growing faster than any other sport in history. It took Football roughly 50 years to build out its infrastructure and eSports is poised to accomplish that in a fraction of the time,” said Farwell. “We are excited to work with fans, streamers and brands to create the leading platform for building and managing engaged eSports communities.”
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