Here are some of the top stories in mobile and online gaming that we’ve been monitoring in recent days.
Over the next five years, Juniper reported Tuesday, the number of mobile and/or tablet owners using their devices to gamble will increase by 100 million. According to a briefling provided by Juniper to mGamingWatch today, 164 million people will either place a bet, visit a mobile casino or buy a lottery ticket on their device in 2018.
Turkey, pumpkin pie, and online gambling. These are the new Thanksgiving traditions in New Jersey. With online gambling coming to the Garden State just 48 hours before Thanksgiving, it seems a good portion of New Jersey residents were ready to get their game on all before the cranberries were served.
The state of Massachusetts isn’t rushing into the online gambling arena any time soon, although the possibility to do so looms large on the radar of state lawmakers. Stephen Crosby, the chairman of the Massachusetts Gaming Commission, tells the Milford Daily News it may be three more years before a Massachusetts casino opens.
One of the world’s most recognizable online gambling companies is marking its latest product revamp with a comprehensive multimedia advertising effort. 888sport, the sports betting division of 888.com, is celebrating “major improvements” to its sports betting product with the aforementioned campaign throughout the United Kingdom.
The gaming industry’s biggest marketers have apparently been remarkably prudent with their use of SMS and other mobile marketing tactics in 2013. Whether this reticence is due to concerns over compliance issues or simply a general reluctance to more aggressively bring their marketing into the digital age, most casino regulars simply aren’t complaining about too many promotional SMS messages.
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