As direct mail continues to die a slow and painful death in casino marketing, relevant engagement with gamblers and visitors has never been more important for casinos.
For that reason, a new mobile application from Joingo LLC is generating substantial buzz in response to its ability to deliver a personalized mobile advertising opportunity for casinos.
The app, which lets casinos customize smartphones apps and target and interact with loyalty club members, may have quite a future in Las Vegas and across the gaming landscape.
“We have a one-stop shop solution for a fragmented eco-system of apps,” says Alex Kanwetz, Joingo’s co-founder and vice president of business development. “It’s also not about just having an app anymore; it’s about how you use it.”
The company’s Mobile Loyalty System ties into a casino’s customer database, enabling the property to create a more personalized marketing campaign using customer history, personalized preferences and geographic location.
According to the Las Vegas Review Journal, Joingo’s clients are using the app-creation program as a mobile marketing tool to deliver time-sensitive promotions.
“The value to the player is that they receive something that is personalized,” Kanwetz said.