Have you noticed the amount of celebrated names and brands pouring into the mobile gaming space lately?
From companies like Nintendo to celebrities like Taylor Swift, mobile gaming is clearly on the minds of many today.
According to the IB Times, Swift is latest to finally join the “mobile game development craze as she partners with global gaming app developer, Glu Mobile Inc.”
The leading publisher of free-to-play gaming apps for mobile devices announced the multi-year partnership with the pop superstar following the success of her video app. AMEX Unstaged: The Taylor Swift Experience featured the making of her hit music video “Blank Space.” The video app also won the 2015 Emmy award for outstanding original interactive program.
Glu CEO Niccolo de Masi tells the IB Times that his company “welcomed Swift’s partnership by committing to creating a unique and exciting mobile game that fans have never been seen before.”
To learn more about the celebrity migration to mobile gaming, check out the full report here.