In the emerging markets of Europe, Africa and across the entire Middle East, mobile and social games are surging in popularity.
According to German secondary research group yStats.com, traditional gaming preferences are quickly adjusting course and heading in a new direction – toward mobile technologies that accommodate gaming in markets that permit such activity.
Based on the data presented, in Europe, the UK led spending rates on digital game content, while Germany was the leading country by average monthly revenue per paying user.
“Online gaming is a vast market in the UK as nearly 20% of the population of the UK use the Internet to play video games,” the report reads.
The emerging markets Turkey and Poland were ahead of Western European countries in terms of the share of online gamers on Internet users in 2013.
Eastern European countries also had a higher share of users who play networked games than in Western Europe, with Croatia in the lead. In Poland, computer games remained a major segment of the gaming market in 2013, but social, mobile games and online MMOs are catching up.
Similarly, in the Middle East, a quarter of Internet users in the UAE play or download video games or computer games online, almost double the share in 2010.
Lastly, online gaming revenues in South Africa are projected to grow by a small-double digit percentage between 2013 and 2017.
“Mobile gaming outperforms pure online gaming by far in South Africa, with the revenues differing by several times,” the report authors confirm.
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