As online casinos become more and more popular, their marketing departments are looking for better ways to promote these platforms across the freshly regulated markets of New Jersey, Delaware, and Nevada.
Recent research has shown that there are highly effective ways that mobile marketers can get the word out about online casinos and digital gambling platforms with real results to show for it.
With most industry experts saying that now is the time to make an impact across the online gambling world with mobile marketing, which tactics and strategies are most effective? Below are a few for your consideration.
1. Cross Channel Marketing – It’s important to mix together your promotion channels as much as possible. Encouraging users through a mobile banner ad to sign up for an email newsletter is a great example.
2. QR Codes– QR code usage is on the rise, despite the fact that it’s one of the oldest mobile marketing strategies in the playbook. These are easy to generate and easy to disseminate.
3. Customer Choices – While loyal customers do want to hear from their favorite casinos, they may not want to hear from them first thing in the morning. Let them choose when and how often they get marketing materials electronically, especially via mobile messages, and be sure that the opt-out option is present.
4. Geolocation – Geolocation helps you target which users will get your message. Instead of spending money to send out a blanket advertisement, you can use this feature to focus on special geographic regions.