While most of the world has focused on the U.S. and much of Europe and Asia when discussing online and mobile gambling market growth, Latin America is starting to get more attention — and for good reason.
“For a few years now, many of the biggest names in iGaming have had their sights set on the growing Latin American online gaming industry,” a new report this week reads. “With a population of more than half a billion people combined, Latin America is a virtually untapped resource with massive potential.”
So why the change in focus and opportunity in Latin America?
“The Latin American market has been avoided by many operators due to the history of political instability and weak economy,” a new piece by OnlineCasinoReports reads. “That has changed in many of its countries over the last ten years. In Argentina, Casino Estrella and Winner Casino are examples of how a local brand and a foreign one work side by side and become the most popular brands therein. The Latin American population is incredibly mobile savvy and young, which are two huge markets to consider.”
To read the full report and learn more about the opportunities in Latin America, click here.
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