Mobile Phones Expected to be Key Drivers of NJ Online Gambling

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Mobile Phones Expected to be Key Drivers of NJ Online GamblingOnline gambling may be off to a decent start in New Jersey, but the first three months of legalized gameplay haven’t been without their fair share of hitches.

In the future, however, mobile technology may be the key to accelerating the growth of this nascent market.

“Mobile applications will play an enormous piece of the puzzle in online wagering, which is why we are so positive and see so much upside in months ahead,” says Joe Lupo, Senior VP of the Borgata Hotel Casino & Spa.

Borgata this week finally launched new gambling opportunities across Android mobile devices on 3G and 4G networks. Lupo tells the AP that his casino also lets phones using WiFi connections access its online gambling sites.

Casinos including the Borgata; Caesars Atlantic City; the Tropicana Casino and Resort; Trump Plaza Hotel and Casino, and the Trump Taj Mahal Casino Resort offer Internet gambling over mobile devices, while the Golden Nugget Atlantic City plans to launch the service next month.

The Golden Nugget’s vice president of online gambling tells the AP that smartphones and tablet devices will likely account for more than 20 percent of the casino’s Internet gambling revenue for 2014.

“With tablet growth increasing and smartphone adoption continuing to reach more and more, it is clear the future of the majority of gaming experiences will be on these devices,” says Seth Palansky, a spokesman for Caesars Interactive.

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