One after the next, surveys show that consumers visiting their favorite casino or resort want more mobile solutions at their disposal during said visits. And while the-powers-that-be in Las Vegas and Atlantic City are beginning to catch on to these new consumer demands, they are still lagging way behind expectations.
According to published reports this week, one of the most sought-after new solutions among hotel-stayers and vacationers is the ability to use their smartphone as their room key.
If you haven’t yet seen this tech in action, you soon will.
Guests arriving at the Aloft Hotel in Manhattan or one in Silicon Valley will soon be able to do something hotels have dreamed about offering for years: walk past the check-in desk and enter their rooms by using a smartphone as a room key.
According to the Wall Street Journal, the boutique hotel brand from Starwood Hotels & Resorts Worldwide Inc. will offer this feature at two hotels on opposite coasts before the end of the quarter.
“We believe this will become the new standard for how people will want to enter a hotel,” says Frits van Paasschen, Starwood’s CEO. “It may be a novelty at first, but we think it will become table stakes for managing a hotel.”
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