AdWeek has confirmed in a new report that there’s some new advertising powerplayers working their magic for MGM Resorts.
“Following a competitive pitch, Interpublic’s McCann and Omnicom’s PHD are in the chips with MGM Resorts International, taking on lead creative and media duties, respectively, for the brand,” Monday’s report reads.
The aforementioned efforts are expected to begin in earnest next year.
While not confirmed by the companies directly involved, the AdWeek report suggests that the $35 million spent annually in domestic media by MGM Resorts could jump significantly in 2016.
“With our company investing hundreds of millions of dollars into new projects next year and Las Vegas expected to welcome 42 million ever-evolving customers, now is the perfect time to consolidate our marketing efforts,” Lilian Tomovich, MGM’s chief experience officer, explained in a written statement to the press.
To check out the complete report from AdWeek, click here.
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