VirtualHotel is a new mobile app designed for hotel groups and their travel-related marketing alliances.
The app is specifically designed for hotels with multiple properties who are looking to form marketing alliances with nearby brands and businesses. From the consumer standpoint, the app will serve as a personalized customer service tool, and for the hotel and surrounding businesses, a potential source of new revenues through mobile advertising.
According to Hospitality Net, hotel guests can use the app to perform everything from ordering room service, wake up calls, spa treatments, and additional housekeeping needs. It will also link directly to external services travelers are in need of, such as airline check-in, local weather, social media, local navigation services, and much more.
While the app will fulfill traveler’s most common needs, it is also a powerful marketing tool for both hotel add-ons and local brands and businesses.
Hotels and travel marketing alliances interested in the VirtualHotel app can access a zero-cost setup (valued at $20,000) by stopping by HITEC booth 123 at the HITEC show (June 15 to 18) at the Austin Convention Center in Texas.