NJ: Effective Marketing Driving Big Gains in Online Gambling Accounts

All signs point to success in the recent digital and print advertising efforts put forward by the casino and gaming giants in New Jersey to drive new online gambling account sign-ups.

According to the latest data out of the Garden State, nearly 150,000 online gambling accounts have been created since late November, when digital real-money gaming officially opened for business.

Since that time, an untold but large sum of marketing dollars have been spent on mobile, email, digital, outdoors, TV, and radio marketing to drive awareness of this freshly regulated online gambling market in New Jersey.

According to the AP, state officials will issue New Jersey’s first report next week on Internet gambling revenue generated by the casinos.

As of now, seven casinos are offering online gambling in the state – the Golden Nugget Atlantic City, the Borgata Hotel Casino & Spa, the Tropicana Casino and Resort, Trump Plaza Hotel and Casino, the Trump Taj Mahal Casino Resort, and Caesars Atlantic City and Bally’s Atlantic City.