On Wednesday, NYX Gaming Group confirmed its latest global market expansion.
A market leading end-to-end supplier to lotteries, casinos and gaming operators across the globe, the NYX team has just announced a licensing agreement which allows for the distribution of NYX gaming content to the Italian land-based Market.
“Continuing to bridge the gap between land-based and online gaming, NYX has partnered with Italian associates FM Gaming and PSM Gaming to deliver omni-channel gaming content to land-based properties in Italy,” reads a provided news release.
The Italian Comma 6a retail market is the largest land-based hardware gaming market in Europe, we’re told.
The initial delivery of NYX casino games includes two high-performance titles, Sky Winners and Holly Madison, which are now available for local Italian customers to play on-property. These games are representative of an extensive suite of NYX casino content also available in desktop and mobile formats to thousands of players across the greater European market.
“I’m very excited for this achievement,” said Andrea Guzzon, NYX’s Regional Manager Southern Europe. “NYX continues to work towards delivering a complete omni-channel gaming experience and this latest on-property development represents a key milestone in our strategy in the Italian Market and across the globe.”
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