According to the company, it’s “an innovative new games discovery application available for consumers globally via the iTunes App Store.”
The app is designed to be a showcase of games created by dozens of leading studios participating in the firm’s Developer Program.
“Much like an “app store” itself, the Odobo Play app allows players to browse and discover great new casino games by category or game studio,” reads a statement provided to mGamingWatch. “Each game is featured on a profile card with description and preview screenshots. Free play is available to players worldwide. For players in approved markets, the Odobo Play app uses geo-location to present the additional option to play the games for real-money (currently UK only) and offers a choice of leading licensed casino operators.”
Luckily for consumers, new games certified and available to casino operators also become available for play within the Odobo Play app.
“For many game developers the app represents the first opportunity to take an active role in driving the success of their games,” notes the statement. “Studios will soon be able to earn lifetime affiliate commissions for the players they refer to real money casinos by promoting their titles as available on Odobo Play.”
Ashley Lang, the founder and CEO of Odobo, believes the new option will revolutionize the way in which people learn about new games.
“The Odobo Play app will change the way players discover games,” Lang explained. “It offers great casino content from multiple leading studios and the choice of free or real-money play with the world’s leading operators. The app is high-tech while delivering an intuitive and informative experience to players in search of great games. This product is an iGaming industry game changer.”
The Odobo Play app is available on the iTunes App Store here.