OfferCraft, Dover Downs Hotel & Casino to ‘Gamify Marketing’

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On Wednesday, OfferCraft — a software company that aims to make guest offers and employee incentives more compelling — confirmed to MGW that the company signed a deal with Dover Downs Hotel & Casino in Delaware to give guests the chance to play new games to win food, shopping vouchers, casino credits and more.

According details provided in to a news release to members of the media, the first game invited customers who hadn’t been to the property in at least a year to come back and see what they had been missing.

All told, people from nine surrounding states participated, and Dover Downs Hotel & Casino saw average spending rise by 831% compared to two prior campaigns that were sent to these customers before the partnership with OfferCraft.

“A second game was sent out via direct mail to recent customers, and it led to a 406% increase in new emails collected versus previous efforts. About one third of the patrons who played this game spent more than average on their subsequent trips.”

“We are thrilled to partner with a creative and innovative company like OfferCraft,” says Pete Bradley, VP and GM of Casino Operations for Dover Downs Hotel & Casino. “Their tools and approach enable us to offer our customers compelling and creative offers.”

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