OfferCraft Partners with Affinity Gaming to Gamify Rewards

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On Monday, mGamingWatch learned that OfferCraft, a respected and industry leading company that blends software and science to make incentives more fun and more effective, has a new partner.

OfferCraft is teaming up with Affinity Gaming, which has just launched OfferCraft-powered promotions at its properties in Nevada.

The rollout allows guests to win rewards in new ways at home, online, through social media, at special events and concerts, and at the properties.

And, by all accounts, success is already in the air. Case in point:

The first campaign was tied to a concert by The Cult held Oct. 8 at Star of the Desert Arena at Primm Valley Casino Resorts in Primm, Nev. Fans on social media were invited to play a “Pick an Amp” game with prizes hidden under digital amplifiers and featured an exclusive package offering two concert tickets plus a one night deluxe hotel room stay. In two weeks, the gamified promotion drove the same number of bookings as had previously taken two months–a 300% increase compared to the baseline. A “Pick a Tracy” game tied to an Oct. 22 performance by comedian Tracy Morgan is delighting fans and generating similarly strong results, quadrupling the rate of ticket sales.

“We are always looking for innovative and unique ways to elevate our guests’ experience, and this partnership is yet another amenity to engage and reward our loyal customers,” said Affinity Gaming CEO Michael Silberling. “The results from the first two campaigns are promising and prove that there is a demand for these engaging promotions.”

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