Oh Boyd! Boyd Gaming Proves Good for Business in NJ’s Online Gambling

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Oh Boyd Boyd Gaming Proves Good for Business in Online GamblingBoyd Gaming Corporation recently announced some promising results from Borgata’s online gaming operations during May.

“Combined, Borgata and partypoker generated $4.0 million in online gaming revenue, leading the New Jersey online gaming market for the seventh consecutive month with a 38.4% share,” an announcement from Boyd Gaming reads.

In total, Borgata’s online revenue was $3.1 million, giving the property a standalone share of 29.8%.
Borgata’s market share was up more than 2 percentage points from April.

Last fall, Brian Best, Corporate VP of E-Commerce / Digital Marketing at Boyd Gaming, spoke with mGamingWatch to discuss mobile’s past, present, and future in the gaming industry.

“From the very beginning we’ve been focused on mobile,” Best said at the time. “We have a mobile booking engine for our hotel. We were some of the first to have all of our sites enhanced for mobile. And just recently, we have gone through all of our property websites and all of them have been designed using responsive design so that we are enhanced for not only for smartphones – both vertically and horizontally – but for tablets as well.”

“We’re also very conscientious about listening to our customers and we want to have a stable product,” he concluded. “Right now, from a mobile app perspective, for the last year and half, we’ve had 4.5 out of 5 stars on the App Store as well as Google Play. And probably the biggest thing that we do is there’s a feedback form not only on the website but on mobile. And we are listening to our customers very carefully. We make sure we always put our customers first.”

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