Online Casino and Entertainment Gaming Draws Big Celebrity Endorsements

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Online Casino and Entertainment Gaming Draws Big Celebrity EndorsementsSome of the world’s most recognized artists and entertainers are getting roped into the promotional powerhouse that online and mobile casino and entertainment gaming platforms have become.

As online casino gaming continues to flourish, celebrity marketing campaigns and endorsements are escalating in lockstep.

Just this week, MX Digital announced an exclusive partnership with Blues Brothers Approved Ventures for the use of The Blues Brothers brand, including the names and likenesses of Jake and Elwood Blues, for online gaming properties, with promotional support from Elwood himself, Dan Aykroyd.

“We are really excited to add The Blues Brothers to our catalog of games,” says Eric Bischoff, a Partner at MX Digital. “As a fan, and having been a part of the television audience when The Blues Brothers made television, feature film and music history, we are very proud to be able to bring this brand to fans around the world in our game formats, and honored to be working with the legendary Dan Aykroyd and Judy Belushi (John Belushi’s widow).”

The company also announced 5 other new games for 2014 which include games with Hollywood legend James Dean, MGM Film’s “Missing In Action” starring Chuck Norris, boxing great “Smokin” Joe Frazier, the always controversial former NBA star Dennis Rodman and the successful console game BloodRayne.

“The Company is now uniquely positioned to expand its offerings through innovative games with great partnerships within the distribution side of our business model,” explained Ted Lanes, CFO of MX Digital. “Adding a powerhouse brand like The Blues Brothers only further enhances our strategy, and adds to the success for our long term funding partners at Diamond Investments.”

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