Online Gaming Innovator Turns Sights to Skills

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With demand for skill-based casino games online and in casinos at an all-time high, GameCo Inc. is running with the trend.

GameCo, if you’re not familiar, recently launched at Caesars Entertainment properties in Atlantic City, making it the first skill-based gaming company in the world to debut its product on casino floors.

Under license from Paramount, GameCo confirmed Monday plans to develop games for its video game gambling machine based on mainstream theatrical film brands including “Mission: Impossible,” “Paranormal Activity,” and “Ferris Bueller’s Day Off.”

“We are always seeking ways to bring our iconic film properties directly to fans,” said LeeAnne Stables, President of Worldwide Marketing Partnerships and Licensing for Paramount Pictures. “These new products bring them to life in classic arcade gameplay formats.”

VGMs are currently placed in prominent locations at all three Atlantic City Caesars Entertainment properties, with three triple-unit carousels at Caesars, two at Harrah’s Resort and two at Bally’s Wild Wild West.

“We’re thrilled to be working with Paramount to bring these brands to the casino floor. Video game gambling addresses the largest opportunity for casinos and studios in attracting the next generation of gamers. At GameCo, our vision is to create a VIP experience for gamers. Brands like Mission: Impossible, Paranormal Activity, and Ferris Bueller’s Day Off speak to my generation that grew up with these films and love playing video games,” said Blaine Graboyes, CEO of GameCo.

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