888poker.com is making headlines once again today as the global online poker leader confirms the launch of its new marketing campaign, “Ready to Play.”
The campaign is focused around a new TV advertisement which takes you through the 888poker DIFFERENT poker experience featuring the various devices you can play with and the types of experiences you could be part of with the ever growing poker site.
Although 888poker’s presence is much stronger on the international front than it is domestically, the company has its long-terms sights set on the U.S. and the rich potential of its yet-to-be regulated national online gambling market.
For now, the campaign will be part of several major markets including Spain and UK. The campaign launch coincides at same time as Madeon’s current global tour and we will look to provide promotions and opportunities for our players to go see him perform.
“We are very excited about this new campaign,” says Itai Pazner, Senior Vice President of 888.com. “This year our poker offering has seen major growth with several upgrades, more qualifying tournament series and unique promotions than ever before. Choosing the Madeon’s FINALE, as our campaign soundtrack is a perfect fit for the energy and excitement that 888poker has seen this year. We hope our players enjoy and new players try us out.”
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