U.S. horseracing and casino operator MTR Gaming Group is losing its chief marketing officer, Fred Buro.
Buro’s resignation was met with questions regarding his future plans. Not surprisingly, the promising world of online social gaming has lured in another top marketing industry talent.
Published reports confirm that Bruno is accepting a start-up opportunity in online social gaming. Buro purportedly sees the U.S. online gaming market as a major potential “growth area.”
“The proliferation of online gaming in the U.S. is happening now, and its integration with all land-based casinos in the country is inevitable,” Buro said, according to iGamingBusiness.
“So now is the time to be in the online casino gaming space – I have the pedigree, contacts, creativity, and passion, to create something extraordinary in this industry,” he adds. “Success in this space requires the precise mix of desirable content and cadence of new product, excellence in big data mining and social media marketing, loyalty and player’s club value, an extraordinary user experience, sustained player acquisition and a constant awareness of the competitive dynamic.”
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