Optimove, a company well-versed in software that understands and influences customer behavior, is fast becoming a major player in the world of online and mobile gambling.
With established relationships spanning Caesars Interactive’s Playtika to Bwin.Party, the company has made enormous headway since launching in 2009. From Facebook to gaming giants, everyone is flocking to Optimove.
And with the recent expansion and upgrade to its retention marketing capabilities, Optimove is poised to become a darling of digital marketing in the gaming world.
This is an important step forward in transitioning the use of paid online advertising from being exclusively used for customer acquisition to making it an effective and measurable channel for customer retention.
“This new extension of our software is exciting to marketers for a number of reasons,” the company announced on its blog this week. “It is really the first time that marketers can show a specific creative or campaign to certain segments of their customers on a paid advertising channel and accurately measure the uplift. When marketers understand the power of combining Facebook Custom Audiences with predictive customer micro-segmentation and automation, retention marketing will never be the same again.”
To read the complete announcement and better assess the latest resources introduced to marketers, check out the official Optimove blog here.