Penn Interactive Ventures tells MGW that it has just officially launched its new mobile social casino game, Hollywood Slots.
Hollywood Slots features what the partners call “exclusive content” designed by leading social casino product developer Open Wager, Inc. and is currently available for download from the App Store and Google Play Store.
Open Wager tailored Hollywood Slots’ graphics to incorporate entertaining elements of Penn National’s popular Hollywood brand. Users collect free bonuses on the “Hollywood movie backlots”, invite their friends to play using Facebook, and compete in tournaments. Players’ virtual hostess, “Holly,” guides them to complete quests, earn stars and unlock new games.
The launch of Hollywood Slots, we’re told, further expands Penn National’s presence in the social casino marketplace.
“The launch of the Hollywood Slots social casino game is an important component of Penn National’s I-Gaming strategy to acquire new customers through online engagement, while presenting new opportunities to interact with existing customers,” Chris Sheffield, Senior Vice President and Managing Director of I-Gaming for Penn National. “We chose Open Wager as our partner because of their expertise in the social casino industry and track record of creating exciting and entertaining products that attract players. Hollywood Slots has already garnered early positive reviews and with today’s public launch, users can enjoy the platform’s exciting games and become engaged through the product’s unique graphics and game features.”