The online poker industry is heating up in Nevada.
With just two online poker rooms presently open statewide, there will be a new entrant to this flourishing young market in the new year.
The Siena Hotel Spa in Reno will formally launch its own real money online poker room early in 2014.
As we understand it, the casino is working with Nevada-based Z4 Poker to develop its “HD Poker” product in-house.
“We’re extremely excited for the opportunity to compete in this new market. Our belief is that players will prefer excellent software and gameplay to expensive ad campaigns,” Z4′s CTO Eric Colvin said in a press release issued this week.
“The technology in the online poker industry has hardly moved in over a decade, especially relative to the video game industry,” he continued. “While all the buzz is around the future convergence of social and real money iGaming, we are living it today. We plan on launching something completely innovative that hopefully will be greeted with a sigh of relief by the community – something that will be disruptive to the existing technology. Open beta is just around the corner.”
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