mGamingWatch learned on Wednesday that JOINGO, a provider of mobile engagement solutions for the gaming industry, has wrangled a slew of new clients for their mobile app needs.
The company tells us that seven new casino properties across the US have signed agreements this month to launch JOINGO-powered mobile apps.
Why?
As casinos look to cut costs and increase visitation, mobile marketing is proving to be the most immediate and effective channel, with JOINGO offering the most complete mobile loyalty and engagement system.
All told, it’s a massive accomplishment for Joingo. The seven newest casino customers, whose properties collectively include over 13,000 slot games, more than 615,000 SF of gaming space, over 930 hotel rooms, 32 bars and restaurants and multiple event venues, will create unique, custom apps to give their players one-touch access to all of their available amenities.
“Casino operators are realizing that mobile can be a huge strategic advantage to their business,” says JOINGO CEO Steve Boyle. “Mobile is the only channel that gives casinos access to their players in real time, 24/7, anywhere they are. Not only does mobile increase marketing speed and efficiency, it also allows operators to engage players when they are on property. This creates fantastic new opportunities for casinos to elevate the player visit experience, differentiate, and build loyalty.”
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