As first reported by our sister site Mobile Marketing Watch on Wednesday morning, Gravit8 Marketing, an end-to-end mobile marketing technology company, is rolling out the launch of its relationship with SLS Las Vegas, one of the brands under SBE.
SLS Las Vegas, we’re told, is currently utilizing Gravit8’s platform to build and segment their opt-in mobile database, as well as deliver offers and promotions to its guests.
According to a provided statement, SLS Las Vegas promotes its mobile marketing activities with messages throughout the resort and in its guest rooms. The goal is to roll this program out to other SBE properties over the coming year.
“This is a milestone moment for our team. Not only have we launched a new company, but we have also launched a high profile customer in SLS Las Vegas. We are excited to be working with a like-minded client who fanatically values its customer relationships as much as we do,” says Mike Wehrs, chairman and chief executive officer at Gravit8 Marketing. “Mobile presents SLS Las Vegas with an innovative way to connect with guests and deliver an experience that will not only help them build their brand, but also boost engagement with its brand.”