In 2012, the national commercial casino industry saw its second-largest gross gaming revenues ever, according to a national economic impact study recently released by American Gaming Association.
The AGA Survey of Casino Entertainment reveals an industry that has now seen three consecutive years of escalating growth—reaching its highest levels of gross gaming revenues since prior to the recession that began in 2008.
With the overwhelming majority of American adults now viewing casino gaming as acceptable for themselves or others, marketing to current and prospective gamers has never been more important as the industry continues to rebound and thrive.
If you want to learn more about tactical email and SMS marketing for casinos, you’ll have a valuable opportunity to do just that this Wednesday when Darren Withers, Head of Client Development & Casino Services at mobileStorm, presents the third installment of mobileStorm’s webinar series on strategic casino marketing.
As the gaming industry is becoming increasingly well aware, using SMS and email messaging to attract new players and guests today is critically important. But it’s now equally as essential to use these valuable marketing resources to maintain and strengthen loyalty.
A veteran of direct marketing, business development, and the casino industry itself, Withers will use this week’s webinar as a platform to discuss leveraging location and interactive mobile marketing for enhanced player engagement.
The webinar will focus on the power of location-based programs for all types of gaming properties and markets in today’s competitive environment. Additionally, Withers will look at interactive floor promotions that can help to excite players about and engage with SMS. The presentation will also delve into the automation of text offers that drive revenue on the first visit.