MGW learned Wednesday that SugarHouse Online Casino, an online casino brand serving players in the state of New Jersey and operated by Rush Street Interactive LLC (RSI), is rolling out a new affiliate program with Income Access.
If you’re not familiar, Income Access us the iGaming-focused marketing software provider and part of Paysafe Group.
RSI, we’re told, has integrated Income Access’ affiliate software into its proprietary iGaming platform.
Operated by RSI, whose affiliated entity Rush Street Gaming owns casino properties in the states of Pennsylvania, New York and Illinois, SugarHouse Online Casino provides a state-of-the-art online casino, PlaySugarHouse.com, to players over the age of 21 located in New Jersey.
“Strongly mobile-focused, the brand offers players a mobile-responsive registration website as well as both iOS and Android apps downloadable from the website or Apple store,” this morning’s announcement reads.
We’re told that the new SugarHouse Online Casino affiliate program, which will be powered by Income Access’ affiliate management platform, offers affiliates a choice of commission structure. Affiliates with the DGE’s ancillary casino service industry enterprise (ACSIE) license can promote the brand on a revenue share basis, while affiliates with a DGE vendor license can promote the brand on a CPA basis.
“Income Access has been a driving force in the New Jersey iGaming affiliate space since the market went live in Q4 2013, so their platform was the logical choice for our affiliate program,” said Richard Schwartz, President of Rush Street Interactive. “With in-depth reporting, analytics and ad targeting functionality, the Income Access software will enable us to maximize our player acquisition in the New Jersey market.”