Ultimate Media Ventures, LLC (UMV) — a VC-backed esports innovation and media company — confirmed to MGW today a new partnership with SLS Las Vegas Hotel & Casino.
We’re told that the coupling will lead to a first of its kind “Battle on the Strip” esports tournament series activation beginning this August.
The Battle on the Strip is a recurring esports tournament series that features online brackets each month for a different IP from the top competitive video game titles.
Industry leading prize pools will drive the best players in the world to compete at SLS Las Vegas, the Strip’s newest resort, curated by UMV for the ultimate Vegas esports experience. Long overlooked, the Battle on the Strip series of tournaments will allow the best amateur esports competitors to show their mettle alongside top pro esports talent.
“We’re incredibly excited to take over the Las Vegas Strip and bring the esports community and lifestyle to the world class hotel and casino that is SLS,” says Jon Bukosky, CEO of UMV. “At the Battle on the Strip, top professional and up-and-coming amateurs will battle it out for bragging rights and cash prizes, competing against each other on equal footing. We’re thrilled to offer this one-of-a-kind tournament experience in one of the best venues in Las Vegas, featuring some of the top competitors and leading esports titles on a rotating basis.”
Matt Minichino, Vice President of Nightlife & Entertainment at SLS Las Vegas, shared his excitement this week, saying that esports is rapidly growing in popularity and expanding past traditional sporting events, in large part, due to its interactive live tournaments.
“Competitive gaming represents the future of entertainment, and we are excited to partner with Ultimate Media Ventures to be the first to bring this incredibly unique experience to the Strip,” Minichino adds.